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ARTICLES
The
Monsters That Will Destroy Your Future
How
Much Money Can I Earn?
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Does The Prosperity
Statement Above Represent Your Present Condition?
"Sure,
sure, I love what I do," is sure to be the reflex response
from many personal trainers who briefly consider the statement,
but if you really want to connect with a thrilling outcome, take
a closer look at the statement and the state of being it represents.
If you are
already living it, I applaud you.
If you aren't,
I invite you.
Here's what
I know. Most
trainers are not living in line with their wants and dreams, and
most have difficulty readily admitting it.
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Based
on a recent survey of 150 personal trainers:
85%
had less than $5,000 in savings
with credit card debt exceeding bank balances.
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I can share
other statistics from the survey, but suffice it to say, they
are not representative of an industry considered "professional."
I don't fault the trainers, but I do think the level of acceptance
and the absence of an all out revolt speak volumes. While the
knee-jerk says, "I'm doing just fine," personal
training confidence is more tied to physique and physical performance
than any hint of professional security.
I teach trainers
to seek out a wealth condition where they earn as they deserve
and they have the equivalent of two years earnings in savings.
That isn't enough to ensure lifelong prosperity, but it's an important
milestone that doctors, lawyers, financial professionals, and
professional athletes would find realistic. If you want to carefully
examine the statement that helps me to keep my sights set on prosperity,
and if you want to allow honesty to roll around in your head before
allowing any sort of knee-jerk reflex, you might find a very genuine
desire to experience the quantum leap you're capable of.
I
don't know how to "get rich quick," nor do I pretend
to have "incredible marketing secrets to drive thousands
to your doorstep." I do, however, have a fail-proof strategy
for teaching any competent personal fitness trainer to deliver
extreme value, to tap into unutilized power, to influence others
with a force rarely recognized, and to find reward that allows
growth to seep into personal, financial, and emotional areas as
a sense of effortlessness emerges. I teach personal trainers to
prosper and I want to share this strategy with you if you really
have desire, integrity, and the willingness to challenge yourself,
to challenge convention, and to measure your own true potential.
I want you to know prosperity first hand, and I want you to find
peace of mind that comes not with contentment, but with a never-quelled
sense of ongoing adventure. These personal wants were motivators
for me, motivators that drove me to create Be Better.
The best I
can do here is provide my personal insights as to the intention
and existence of the Prosperity Statement and hope you examine
your present condition and determine whether it's where you hoped
you'd be. Even more importantly, consider the path you're on and
consider whether it's leading to the destination you presently
want for.
Here's my
take on the Prosperity Statement . . .
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_I
Love What I Do
This
goes deeper than, "I have a passion for fitness."
I
distance myself from clients or affiliations that I do not absolutely
love. I own my time so while every day is enjoyable, select days
are blissful. I look forward to every client interaction and the
tasks and obligations that I do not love are now handled by people
who I appreciate immensely. Although I always had a passion for
fitness, I'll admit that financial struggle, difficult clients,
unreliable alliances, and burdensome commitments limited the joy
I experienced.
Do
you really love what you do?
You
Can . . . and You Should!
_I
Receive Far More Than I Give
This part
of the statement has spiritual, material, and emotional meaning.
Personal Trainers,
by nature, are givers, and I've come to understand why "earning
as we deserve" is challenging early on. The "feel good"
without a thrilling financial return leaves us questioning our
worth and our potential. We hate asking for money, we hate financial
negotiation, and we are outsold by any salesperson whether or
not that person has something credible to sell. Today, by appreciating
the value of the service I deliver, and by learning to prosper
ONLY by bettering someone else's life in the process, I've found
a spiritual, emotional, and financial return that far exceeds
anything I'd previously imagined.
You deserve
the same.
_Every
Client Thanks Me With Sincerity
This is perhaps
the most inspirational part of the complete statement.
With the heart
of a personal trainer, I sought out a career I thoroughly enjoy,
and nothing feels better than the expression of gratitude from
a client. I realized if I build my business with that anticipated
reward as a measure of the value I deliver, I receive emotional
joy and reinforcement consistently. With the mantra "treat
every client as the most important person in the world" ingrained
into my skull, I began to study influence, to understand how I
could take responsibility for client adherence and outcome. When
emails, phone calls, and letters are filled with "thank you,
you changed my life," a sense of genuine purpose and significance
grows out of the desire to help others. You should cultivate and
enjoy that sense of purpose and significance every day.
_My
Personal Training Business is the Fail-Proof Source of my Prosperity
This is the
part of the statement that fills me with pride.
It took a
long time to grasp that there is a separation between who I am
and what I do. In order to love what I do, it has to contribute
to the betterment of who I am, and when the two are indistinguishably
linked, stress leaks both ways. Only by learning to view my business
as the entity that brings thrill and reward into my life was I
able to reap the rewards and experience family, vacation, personal
growth, and adventure in a manner that is purely the enjoyment
of "who I am."
Now
. . . I want to invite 200 personal trainers . . . only 200 .
. . to share the experience, to know their true potential, to
walk through the Be Better doorway, to cross the bridge, and to
recognize the joy, reward, and prosperity a personal training
career can bring. Our field has become scattered and fragmented,
but if you want the true reward, the career longevity, and the
ultimate prosperity that can grow out of the noble core of helping
others improve through fitness, you'll want to connect with this
platform of excellence.
I am a trainer. I began with passion. I have faced financial struggle.
I have found solutions. I have found prosperity. Now you have
a choice. You can choose the course of convention, the path that
leads most personal trainers to mediocrity and acceptance, or
you can join me as we move toward an exciting future knowing we
can prosper as others thank us for bettering their lives.
Click
here for a glimpse at the Be Better curriculum
This site
and all attached intellectual material protected by Copyright
Phil Kaplan 2009
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200
Trainers will
emerge as new examples
of personal training excellence
200
Trainers will
Step up on a Platform
of Reverence and Respect
200
Trainers will
Find True Prosperity
Within Their Own Lives
200
Trainers will
Hear the "Click"
200
Trainers will
Know The Thrill
of Finding the Link
Between Passion
and Reward
200
Trainers will
Learn to Appreciate
Their Own Power
200
Trainers will
Master the Art of
Building Both Strategic
and Endearing Relationships
200
Trainers will
Experience the Joy of Giving Without The Fear of Lack
200
Trainers will
Collectively Change
1,000,000 Lives for the Better
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