As our industry
grows and expands in odd ways, I’ve remained focused upon the
elements that allow for career longevity by connecting with the
core of a personal trainer’s power. The curriculum is built upon
this core. It is timeless. It is solid. It is 8-months long.
The first
90 days will hurt your brain, will have you challenging yourself
at such a high-intensity you’ll wonder if it’s worth it, and after
Month 3, it just clicks. You’ll love the click. It’s a signal
of change, embraceable joyous change. That click is the beginning
of an undying sense of effortless prosperity.
I now have
several vehicles for delivering the Be Better curriculum, and
the monthly investments range from less than most trainers charge
for a single session up to $325 per month to go through the complete
program interactively with me. If you feel you have “the x-factor,”
the desire to excel, if you know you deserve more than you’re
presently receiving and you believe you have an inner ability
to deliver more value than you’ve done thus far, if you’re frustrated,
ambitious, and you are connected to the highest principles of
morality, you should consider joining me for Be Better. If you
want to not only earn a living, but get all the juice out of a
personal training career that you can handle . . . you should
feel compelled to consider Being Better.
The curriculum
contains hundreds of lessons and over 18 hours of audio materials
prompting you to examine, to question, to change, and to prosper.
The entire curriculum outline is over 140 pages, so I'll provide
a short summary of some of the first 8 weeks including some of
the lesson titles:
1A - Taking
Control of Mindset
Lessons
include:
Growing From the Mind Outward; Embracing The Word Power; Introduction
of the term Effortless Prosperity; Principles and Their Ability
to Guide You; Deciding on Achievements Yet to Come; William
James and the concept of Will-power; The Real Implications of
Self-Talk / Managing BUT and CAN'T; The Importance of Understanding
the Duality of Sameness and Individuality; The Value of Your
Time; Your Unique Value and Extraordinary Service Potential;
Determining Your Advantages and Recognizing Their Growth Power
1B - Managing
the Magic - Mindset and Outcome
Lessons
Include:
How do I do what I do in a manner that brings greater reward?;
The Secret of Contagiasm; Instilling Confidence; Understanding
The Reasoning Behind "You're Worth What You Ask For";
Plato and the Two Horses That Prompt Decision; Why You Must
Command The Position of "The Best Option"; The Success
Formula: P = C3; Guaranteeing Results
and the Confidence Factor; The Power of 5; The Simplest Perspective
on Building Your Business; Time Ownership - shaping and living
your ideal calendar
2A - Taking
Action - Lifting the Limits
Lessons
Include: Adding clients instantly; The ability to expand;
Your next "Appearance"; Evaluating True Net (EBITDA);
the most effective use of your ever-growing database; linking
emotions and actions to triggers; Definiing the gullible condition;
An introduction to channeling anger; Getting comfortable with
nfluence; Illusions, Myths, False Beliefs, and Possibility;
Albert Einstein - a life worthwhile; De-serve - to be of service;
The Rules of Profitability
2B - Mastering
Interaction - Relationships and Communication
Lessons
Include: Shaping
the value of your relationships; Improving the quality of your
communication; Recognizing, cultivating, and appreciating emotional,
material, and overlapping relationship outcomes; Communicating
with others / Communicating with ourselves; TAPping - Teach,
Assess, Playback; Client Communication and genuine Goal Extraction;
Motivational Triggers; Open & Closed Loop communication; Communicating
Your Extraordinary Service Potential to your marketplace
At this
point, two months into the curriculum, you're changed. You see
things differently. You realize that you have the power to affect
people and outcomes in a very positive way. You find yourself
awed by the new people who seem to have accidentlally arrived
in your life and by the new money that's beginning to flow toward
you. Despite the change, you're not fully comfortable. You find
yourself questioning your thoughts and actions. Because you have
a new awareness, you become acutely cognizant of the way your
expressions and actions affect others. You know you're growing,
you're anxious and excited, but you struggle with a sense of overwhelm.
Fear creeps in asking you whether you're really ready for the
prosperity you're heading toward. All of this is not only normal,
it's consistent. It's a predecessor to the click. Month 3 is the
most transitional of all.
OK, I'll
give you a bit of additional insight.
Here's
a glimpse into material covered in Month 3:
3A - Effortless
Prosperity - Touch, Compel, Capture, Thrill
Lessons
Include:
The essence of the Prosperity State; the Perils of the EEM prompted
by F.E.A.R.; Reinforcing the impact and simplicity of 5-a-day;
Exploring the Sense of Effortlessness; Creating Prosperity Flow;
Deciding How Much Money You Deserve; Mastering Marketing and
the Funnel into Personal Contact; Creating Thrilled Clients;
Reorganizing priorities and reconsidering outcomes.
3B - You
Are Not Your Business - Separating Who You Are From What You Do
Lessons
Include:
Response-Ability and Influence Ability; Your Business Should
be The Source of Your Prosperity; The Prosperity Model that
Allows for Effortless Growth: The Reach, the Funnel, and the
Spillover; Review / Assess the first 90 days; Schedule control;
delegation and dismissal of tasks; Owning and Renting your personal
time; Planning recurring days you love
90 Days
after you've started, the change is tangible. Not only are you
different, but things seem to take on an entirely new sense of
ease, and with that you find yourself willing to take on greater
challenge. It begins to feel as if all of those actions and energies
that require thought and analysis become automatic, thus, the
process begins to take on a sense of being effortless. This is
where the fun begins.
In the
months to come you learn to design outcomes that you know you'll
achieve, you find thrilling ways of creating revenue without ever
having to abandon your core business, and your reach increases
as far as you choose to take it. Relationships become more gratifying,
others seem to be magnetized by your abilities and your confidence,
and you come to understand elements of business that might have
once seemed intimidating. With this new understanding you have
complete responsiblity for your future. Up until now, personal
fitness trainers weren't supposed to have this type of power.
The Be Better Project changes everything. You have my word.
Click
here to learn more about the Be Better Alliances
