I've travelled the world, I've spoken to groups in 48 states and 12 countries, I've personally trained over 500 clients, and 2009 is going to be my most far-reaching year ever. I will not reach greater numbers of people by getting on airplanes or conducting large scale seminars. I'm going to connect with 200 personal trainers, and teach them to prosper. As those trainers learn to spread the Fitness Truth, as they gain mastery of client magnetism, powerful influence, and dynamic skills for facilitatig outcomes, they will come together as a new breed, as an army of contagiastic warriors battling fitness fraud, deception, and failure.

I am going to commit to 200 trainers who are willing to challenge convention, to challenge themselves, and to apply proven strategies that can only lead to prosperity.

Those two words are the foundation of my future and the futures of these 200 fitness professionals. 

These two far-reaching words are also the foundation of the improvement every single client of those few hundred trainers will build upon.   I’ve put aside all of the consulting, most of the travel, and many prior obligations to conferences, magazines, and projects, to commit fully to the Be Better movement, an initiative that I activated just over two years ago with twenty personal trainers and my 8-month Be Better Project. 

WHAT IS THE BE BETTER PROJECT?

I’ve spent over a decade pulling together a discipline, a set of principles, an ideology that allows fitness professionals to intuitively improve.  These principles allow all of the resolutions to link with mindset shifts, to rewire and reprogram neural connections, so that they appear to happen automatically. 

As you’re reading this you’re at the very least tiptoeing near the circle of personal trainers unifying as the Be Better family and if you’ve been exposed to any of the principles I share, some of the language at this site rings familiar.

I called our group(s) a family, and I used the term “familiar.”  Allow me to define the term family as I intend it:         

family – a group of people united by certain convictions or a common affiliation  

We, in Be Better, are united by affiliation in recognizing the following truths: 

• We maintain response-ability and influence-ability and with that we hold a power to shape the future

• We have a power greater than most personal trainers recognize, not only to help people improve their fitness levels, but also to change mindsets, to steer outcomes, and to cure dis-ease

• We appreciate our position and find extreme personal, financial, and emotional reward, as we achieve true prosperity by continuously bettering the lives of others

• We manage our monsters and call upon our heroes to ensure that thoughts become things, that actions lead to thrilling realities, and that dreams are nothing more than outcomes waiting to be realized. 

• The quality of our lives relies in great part upon the caliber of our communication and the strength of our relationships, and both can continually be improved

We, like-minded personal trainers committed to Betterment, unite to raise the proverbial bar, to utilize the power we’ve yet to unharness, and to deliver empowerment to all of those we have the ability to help.  The Be Better Project is a path that leads fitness passion and ambition to walk hand-in-hand leading to committed individuals finding immense gratitude, reward, and prosperity. 

THAT’S WHAT THE BE BETTER PROJECT IS!

For those who have heard about or considered any element of the Be Better program, here’s a question I’d like to put to rest:

“Is this program like ____________?”

The Answer is, “No!”

This program is unique. It is comprehensive linking together your career, your thought process, your health, your wealth, and your potential.  It is built upon 25 years of study, application, and teaching.  In world of a parity, where everything seems to be a knock-off of something else, it seems natural to assume that the Be Better offerings are replications or branded programs that may be found generically.  The Be Better Programs stand alone.

The Project began as an interactive curriculum driven by teleconference.  I pulled together an inspired group of trainers, served as the master coach, and they interactively performed exercises and guided each other to further fire up the curriculum’s power. As the program evolved, I created spin-off versions to allow for a wider reaching program, now growing to 200 people from around the continent. 

There are three distinctive entry points (indicated with an "e"), and a trainer with "the Right Stuff" can enter through whichever portal is most suitable. All 200 trainers will ideally elevate to The Platform, and a small elite group will command extreme excellence achieving positions as coaches among the group (Beyond Better).

200 Trainers will prosper with the Be Better principles. If you're going to be one of them, here's what's in store:

• You'll learn to separate who you are from what you do having a true sense of private life and downtime
• You'll learn to command precisely what you deserve and then build upon it
• You'll learn why "six figures" is a simple application of three elements and is merely a starting point
• You'll learn how to facilitate "yes" from anyone who should become a client
• You'll learn how to market effortlessly without ever feeling as if you're selling
• You'll learn to add in new revenue streams directly tied to your core business and prosper immediately

In addition, the trainers who have already experienced the Beyond Better curriculum have learned how to:

• Generate an extra $1500 anytime you choose
• Find select hours that generate $1,000

If this appeals to you, the question is, is there a "fit?" Are you ready to be one of the 200 trainers who will prosper? I'll provide a bit of additional detail on the various alliances, and then, if you feel a sense of "this is for me," the next step is a personal chat, a telephone conversation.

Here’s a further description of the alliances:

1. The Be Better Project (Be Better 5) -

True to its original form, The Be Better Project (now entering its fifth launch) is structured in a manner that allows me to serve as master coach to a closed group of 12 – 20 personal trainers from all parts of North America.  The beauty of the program is, each participant becomes a coach to the others and interactive exercises create strong bonding and support among the members.  We meet twice per month via teleconference with an agenda that will open you up to a new way of thinking.  It will challenge you, stretch you, and prompt you to find your own potential.  The group interacts beyond the monthly conferences with an email-discussion system that invites everyone in the group to view everyone else’s interactions.  It’s a $2600 investment ($325 per month) guaranteed to pay for itself many times over.   

2. Be Better Academy –  

As the Be Better Project took hold and proved its value, I felt there were deserving trainers who might have missed the start of the program, who might find it initially burdensome financially, or who might be a bit tentative and not fully embrace the personal interaction early on.  I recorded all the Be Better materials so I could make the entire program available via download. Be Better Academy systematically delivers the Be Better curriculum, but it does not include interactivity.  The “lessons” are disseminated in 16 bi-monthly segments, each segment including near 60-minutes of audio and a comprehensive pdf accompaniment guide.  It’s a $549 investment ($67.50 per month + an $8.99 enrollment fee) and delivers the same curriculum as the Be Better Project.   Coaching is available for students in the Academy for a fee.  It’s a complete program, affordable for any personal trainer, and with a commitment and discipline can reap rewards consistent with the Be Better Project (interactive). 

3. Beyond Better –  

Beyond Better is made up of high level personal trainers who have acquired a new skill set by progressing through the Be Better Project.  Most of the members have also played a mentor role in going through the curriculum a second time.  In Beyond Better, with the skills and principles delivered in Be Better as a foundation, we explore the concepts of wealth, advanced influence, and “curing dis-ease.”  This is an advanced ever-evolving curriculum. From this point forward, membership will be only by invitation and full acceptance by everyone in the group.  Rather than running in 8 month chunks, the Beyond Better group will now be ongoing teaching the members to find greater and greater levels of achievement and value.  The Beyond Better experts will have the ability to coach, for fee, those in any of the Be Better programs.  Membership is $325 per month. 

4, Prosperity (with Kelli Calabrese) –  

The Prosperity Program evolved out of the frustration Kelli and I experience when we teach success concepts and principles to large groups of trainers.  Many are not yet ready to receive the prosperity message, and although they appreciate the teachings, they get “stuck” in application and execution.  We created a six-audio course that shares not only the elements of finding success and reward as a fitness professional, but that also teaches students the “how to.”  It includes an initial profile which we assess and evaluate and also includes two group coaching calls (one per month for two months) in which Kelli and I direct and answer questions.  The Prosperity program is $249. 

5. The Platform –  

All those who acquire the Prosperity thought process and begin to internalize the Be Better principles will want to stay connected.  Science is evolving, marketing is evolving, the landscape is forever changing, and a new level of personal trainer will emerge.  This new personal trainer will become a true part of the Allied Health Care Team.  This goes beyond “referral from a doctor” and goes into the realm of standing on a figurative platform commanding respect and reverence previously reserved for medical professionals.  The Platform will connect through a live monthly teleconference.  Early on it will be highly interactive.  As the Platform expands to include a 1/10^th of 1% of the personal training population, the calls will likely become more seminar-like.  My promise is that each call will keep Platform members connected, empowered, and prepared for continued growth. Wherever you are now, you’ll want to evolve to stay connected either at the Beyond Better level (Beyond Better will never host more than 40 trainers) or at the Platform level.  It’s time for the industry to make way for a new manifestation of personal trainer, and Be Better is both the course and the vehicle to help you arrive.

If you feel this might be for you, if you're ready to see what you're really capable of, click here, answer a few questions, and we'll talk.