Personal Training Prosperity - Phil Kaplan's 8-Days Q&A

8 Days

The following questions came in as emails from trainers responding to the original 8 Days offer. I decided to post them here with my responses as I suspect similar questions might have risen up in others.

Q: What prompted you to offer this for $44.75 when for years trainers have paid $899 to attend your conferences?

A: This is a long answer, and perhaps a boring one, so I’ll save it for last. I’ll start with the more concise Q&A.

Q: Do I have to go to Florida to participate in this?

A: No. It is a great place to visit, especially this time of year, but the entire 8 day program will be done remote through a series of teleconferences and downloadable materials. You can participate from anywhere.

Q: Will my life really change in 8 days?

A: That’s up to you. It’s analogous to a new client asking if his or her life will really change if you are retained as a trainer. You’ll provide a proven strategy. The client must taek responsibility for implementation. Now, if we change the question to “can your life really change in 8 days?” I have a very different answer. The answer is “OF COURSE!”

Q: Am I going to be asked to sell some product, write a book, or advertise?

A: No. You’re going to learn strategies for compelling people to consider your services, and once they’re compelled, you’ll systematically build your business considering the three variables that lead to increased revenues – more clients, more dollars per client action, and more actions per client. You’ll learn to eliminate the ceilings that fix your hourly income and to control attrition as you strategically grow.

Q: Am I going to have to spend hours and hours sitting in front of the computer?

A: No!!!!! I'm not sure whether you're asking that question considering that you might be exposed to some online marketing secret or some e-product creation scheme, or if you ask it in considering that during the 8-day period you'll have to view webinars and online exercises. However the question was intended, the answer remains the same. No.

In your own life, I'm going to urge you to connect with people and to limit computer time. I've met few trainers who have really capitalized on all the "e-stuff" I see advertised, and while the computer can offer a tool for access to prospective clients, the real communication comes from actually speaking with people. The computer for many trainers becomes a time-sucker, a distraction, and a contributor to the illusion that you're being productive just because you're moving your fingers.

As far as the actual delivery of the program, there will be four live teleconferences within the 8 days. They’ll take place at 3:15 Eastern Time. If you can’t make the live call, you will receive access to a download (the calls are interactive so there is an immense advantage to attending live). Each call will last between 30 and 75 minutes. You can connect from anywhere as you’ll be given a call-in number and access code.

Q: What will I do on the days that there aren't teleconferences?

A: You’ll implement the strategies you learn, and throughout the process you’ll change your mindset. You’ll begin to recognize untapped potential and unseen opportunity. You’ll receive a few pdf’s that will share new perspectives, each one strengthening your potential for the future.

Q: Can I still register?

A: As of the time I’m posting this, Monday evening, shortly before midnight, we have 71 registrations. This is only after the first email announcement. I’m sure this program will sell outl, but as of the time I’m posting this, you can still register and get in.

Q: What are the specific topics and agenda items?

A: I will not reveal the specifics until we begin the 8 days. My intention is not to be secretive, but rather to preserve the integrity of the material. This is part of my life’s work. The systems I’ll share are systems I’ve been recognized for developing and they have brought me fair reward throughout my career. They continue to evolve and I’ll share them with you in their latest and most valuable form, specific to the economic realities we’re facing right now. I will ask everyone to complete a non-disclosure agreement before the agenda is revealed. The information is intended ONLY for your use in building your career. I will not issue any permissions for anyone to teach, repackage, or redistribute this information outside of the group.

Q: Can I really increase my income by $60,000?

A: I’ll show you how simple it is. Whether you do or not will remain a conscious choice on your part. I’ll give you the strategy. If you decide $44.75 + some energy output is worth it for a $60,000 raise, that decision will serve you well.

Q: What else can you tell me about the 8 days.

A: Nothing. If you’re serious about personal training as a career, if you have financial dreams that have eluded you and you’re willing to try things a bit differently than you have been, then register and change your future. Register right now.

Now, the return to the opening question and the long, boring, but honest answer:

Q: What prompted you to offer this for $44.75 when for years trainers have paid $899 to attend your conferences?

A: The real trigger was a conversation I had with my friend Kenny last week. I hadn’t spoken to Kenny in 15 years. We connected by phone and my heart hurt for him. He’s filled with regret. He’s 45 years old and he reminded me of a conversation we had 15 years ago sitting in the open hatchback of my Pathfinder eating huge subs from La Spada Subs on Fort Lauderdale Beach.

Kenny desperately wanted to start his own business. He looked at the line of people waiting to get subs and figured LaSpada was a goldmine. He saw dollar signs and longed for financial independence. He spoke of opening a healthy sub place, or a personal training studio that specialized in brief lunchtime workouts followed by a healthy meal.

Kenny followed the path laid out for a CPA, and he worked for an accounting firm. always dreaming of venturing out on his own. As he stuffed an Italian sub into his mouth, I saw the desire in his eyes. “Do it,” I told him. Take the leap. Figure out where you want to direct your energy, find something you’re passionate about, and give it your all.”

We lost touch and when he called, I was half-shocked to find out he’s still working for an accounting firm. Why only half-shocked? Because when I thought long and hard about it, he was alreays fearful of the leap, afraid of what might happen. I wish back then he could have seen a future of regret as an option to avoid. In Kenny's 2009 mind, it's too late. His best days have passed him by.

The conversation affected me, as I remember that sub as if it were days ago. 15 years flew by, and over the course of the 5500 days between that day and now, he wished lots of wishes and never took a step away from the safety that left him regretful.

Every moment gives us an opportunity to act, and when I think of all the life experiences I enjoyed over the past 15 years because I chose to succeed, at times against the odds, in an industry I love, I realized how many people miss out on their power because of their own self-imposed limitations. Add to that the continued bemoaning of the economy, and I recognzie the struggle so many personal trainers quietly face today.

I want to reach out to those personal trainers who have the innate ability to succeed, but feel stuck, limited, or uncertain as to what the future holds. If they need a kick and a few powerful lessons to get unstuck, I can help.

I have an elite audience of trainers who regularly come to my events and seminars. Some of those trainers have become a part of a group I value and treasure. My Be Better group just shared a great weekend in South Florida and in stepping back and viewing the group as they partied, played, and shared immense joy, I see the model for what all committed personal trainers can be.

I decided with this 8-day program, to reach out to those personal trainers who have been surviving but not prospering, and take away all obstacles. I can do this very affordably, because unlike my three-day events which take months to prepare and have me speaking for three days straight, unlike the events which require staffing and travel, I can, with a few phone calls and emails, provide a shift in mindset, a new paradigm, and shine the light on a path to prosperity regardless of what the news media whines about.

Where do you want to be years from now? If your present course isn't taking you to a thrilling outcome, register now if you haven't already and join me for 8 days of change.

- Phil

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